Search Engine Optimization and Metrics
Search engine optimization (SEO) allows search engines to more effectively index websites in organic listings on search engine result pages compared with paid advertisements such as AdWords that appear. SEO strategies focus on understanding user intent, which differs depending on each search query, as well as optimizing pages and content so Google recognizes what you offer. Keywords Keywords are an integral component of SEO strategies, helping search engines interpret what the content of a page is about and match it with user queries. They also help differentiate topics when two…