Local Search Engine Optimization

To rank well for local search queries, you need to create content that speaks directly to your target audience. The most effective way to do this is to use customer personas – fictional profiles of the customers you’d like to attract. These profiles should include topics they might be interested in during the buying process. Using these personas as a guide, you can plan the content of your website accordingly. Local SEO also focuses on location-specific content, such as articles about upcoming events in your city or general information about…