What Is Search Engine Optimization?

Search engine optimization is the process of improving your website’s visibility in search engines. Search engines use algorithms to pull up results from billions of web pages. These results include web pages full of text, images, videos, local business listings, and other niche types of content. If you’re looking to increase the number of visitors to your website, search engine optimization is a vital part of your marketing strategy. Successful search marketers know that traffic alone isn’t enough to get results. They also understand that increasing conversion rate is crucial…