How to Optimize Your Website for Local Search

There are several steps a business can take to improve their local search rankings. First, they should include the correct information about their business. This is known as the NAP. If the information about a company varies from directory to directory, Google will not know whether it is an accurate representation of that business. Also, inconsistent NAP results can result in a decrease in authority. Fortunately, local SEO service providers can check to make sure the NAP results are consistent and accurate. Another local SEO strategy is to create and…