Local Search Engine Optimization

Google takes into account a range of local search ranking factors when ranking websites locally, such as website content, GMB listings, reviews and citations. Review signals are one of the key local SEO components; therefore it is crucial to continually acquire new online reviews for optimal local search optimization results.

Searchers who discover your business through Google are 16% more likely to visit within 24 hours – this translates to additional potential revenue!

Keyword Research

By increasing your local search visibility, you will encourage more people to visit your website or business in person and generate more leads. Searchers tend to click on results that meet their needs before visiting or calling the business’s website or calling them directly.

Utilizing Semrush can give you invaluable insights into which phrases are being searched in your local area. Use its search volume estimates to locate words with high relevancy for your business and consider including them into content creation efforts.

Be sure to include your business’ name, address, and phone number (NAP) across all listings – including Google My Business, Google+, external directories like Yelp, Angie’s List, Manta or Foursquare. Likewise, ensure NAP consistency is present both on your website and across citation websites.

On-Page Optimization

Local SEO can be an essential marketing strategy for businesses with multiple physical locations. By increasing its visibility in local search results, this approach increases brand recognition among consumers who will visit or call them for additional information.

2. On-Page Optimization

As with traditional SEO, local SEO requires keyword research as well as on-page factors specific to local search, such as NAP (name, address and phone number) and business description optimization. However, unlike with keyword stuffing strategies such as stuffing your content with keywords, local SEO requires clear display of NAP information throughout your website in a consistent fashion.

Off-Page Optimization

As with national SEO, local search largely relies on several off-page factors such as business listings, reviews, and social media presence.

If your company operates multiple brick-and-mortar locations, creating dedicated pages for each location is critical in providing important details like store hours, descriptions, parking/transit options, promotions and testimonials from satisfied customers.

One off-page local SEO technique involves building and optimizing your Google My Business page. You can do this by making sure that all online listings relating to your business – such as Yelp, Angie’s List, Manta and Foursquare – display consistent NAP information; furthermore it would be wise to track local rank with tools like LocalRank Flux in order to monitor progress over time.

Link Building

Standard SEO involves improving the overall ranking of your website; local search engine optimization focuses more on improving Google My Business profiles and local citations, and includes strategies that optimize listings based on where they operate – for instance by ensuring that addresses, phone numbers and websites are all listed with crawlable HTML text on all third-party review platforms and directories.

People search for businesses near them because they want to avoid long commutes or expensive parking fees, which is why Google uses an algorithm which takes proximity into account when searching for local keywords (searches with local intent). Search engines like Bing and Yahoo use similar search algorithms.

Local Citations

Citations is a key component of local SEO that helps verify that your business exists on Google and boost search engine rankings. Citations is important not just because Google needs them but because it helps increase sales as well.

Citations must appear on a trusted website to be meaningful, such as an online directory, social media account or review website. You should aim to acquire citations from authority sites within your industry such as chambers of commerce or professional associations.

Consistency is of the utmost importance when it comes to local citations. If your NAP information varies across various online directories and platforms, Google could become confused and negatively affect your ranking. Make sure your information remains consistent when listing yourself locally on these directories.