When it comes to online marketing, you cannot overlook Local search marketing. Local search marketing, also known as Local SEO, is an online form of digital marketing which companies engage in order to reach local markets by appearing in the organic or “nofollow” results on search engines, thereby getting more hits and leads in a particular area. Organic search results are those where a site appears at the top or in the results page itself after a user has conducted a search using a keyword or search term. On the other hand, “nofollow” results are where a site does not appear at the top of the search results page after a user has conducted a search using a relevant and highly search engine optimization keyword or search term. Hence, more people will find your website, but there will be no direct link from your website to theirs.
Local search marketing is different from search engine optimization (SEO). In SEO, a website is made to rank well for a particular keyword phrase. It may involve placing a lot of keyword phrases on a website’s Meta tags and Title tag. It may also entail onsite content such as keyword rich descriptions. For instance, if you are selling tires, you should do all you can to make sure that every sentence of your website is able to clearly state what you sell – and specifically, how you can help your potential customers identify your products or service.
However, Local search marketing means much more than just optimizing a website for a particular keyword phrase. While SEO is important, Local search marketing is also as important as posting links in directories, creating content rich websites and using social networking in order to promote your business information. Below are some of the reasons why you need to concentrate on Local search marketing:
First of all, local seo is much cheaper than organic search marketing. Many companies think they can do both strategies. However, if you do it right, local SEO can give your website an upper hand compared to other companies that use organic search marketing techniques. Organic search results tend to be lower quality. For instance, a business in New York City might rank higher for a keyword like “tires,” but local seo businesses are not affected by this – their websites will be ranked based on their actual keywords, which usually comprise of relevant keywords used in local searches.
Another advantage of local seo is that it gives your website a distinct advantage over other websites. The major search engines such as Google tend to disregard websites with multiple locations. Why? Because each Google index has their own set of local requirements. For example, a website having only one town in its portfolio might find it hard to compete with websites having two or more towns in its portfolio, especially if that website offers the same products or services in multiple locations.
Local seo businesses should target keywords that are commonly searched. This way, they will most likely get visitors from these keywords and have an edge over other companies. Moreover, search engines recognize the importance of websites with local seo because it helps local businesses get high listings in their searches. The more localized search engines that see your website, the more likely your business will be seen by your potential customers, and thus, increase your chances of attracting sales.
Local directory listings also work well with local seo strategies. If you want your website to appear high in search results, make sure to submit your website to local directory listings. Yahoo!, Google Places, and local business directory listings are some of the popular ones. These directories allow users to submit their local businesses and gain visibility for it in the internet. As a result, these directories could help you get more exposure for your website and gain more chances of getting more sales from your customers.
Creating a business profile is also crucial in local use. A business profile, together with your website, can be found on the Yahoo!, Google Places, and local searches. This means that people who are familiar with your company will see your profile first. When they click on your business profile, they will find more information about you, your company, and your products. People will then be able to contact you if they need your services or buy your products. However, you still need to optimize your business profile and have it included in local searches so that more people will find your business profile.