What is search engine optimization?

Search engine optimization, or seo , is the process of affecting the visibility of a website or a web page in search engines via organic search.

SEO might involve editing metadata, writing content that appears natural to search engine crawlers and spiders, building links from other sites by using search engine friendly techniques. Search engine crawlers may regard search engine results pages (SERPs) differently, with search engines like Google giving search rankings based on the search term or search terms, one page at a time.

What seo is not:

SEO is not a short-term process. Changing your website to have search engines friendly content and backlinks can take months before search engine optimization will show

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