Attorney SEO – How to Increase Your Ranking in Search Engines

Attorney SEO is about more than chasing links. To rank higher in search engines, you need a clear goal for your link building, links from authority sites in your practice area, original content, and a basic plan for how your site, blog, and contact details fit together.

Decide what your link building is for

The first thing to settle is the main goal of your link building strategy. Are you trying to drive more traffic, get higher rankings in the search engines, and generate more sales? Or do you want to build relationships with your client base, build your brand by associating with other professionals, and stay in business with clients who are willing to link with you? Once that question is answered, you can position yourself to benefit from your clients’ linking strategy.

Link from authority sites in your practice area

If the goal is generating sales, focus on linking from authority sites. Build links to attorney-related sites, not generic sites that offer anything. It looks better if your URL includes the words “lawyer” and “attorney” (but not if it includes only the word “law”). Avoid using the same anchor text as your home page, since that is not helpful to the search engines. Avoid stuffing your site with keywords, because search engine bots will read them as bait. Keep content simple and focused on what your site offers and what the user is trying to do. Keep links to relevant sites, and your attorney SEO efforts will benefit.

Don’t try to fool the search engines

Don’t try to fool the search engines into thinking your site is original. The original version of your site should link to your blog, and preferably to one of your attorney keyword-rich pages. If the site the link is coming from doesn’t list your website as an affiliate company or isn’t tied to you by reciprocal links, it’s probably a proxy site. Look for their contact information on the site. If they refuse to give it to you, move on to another one.

Stay relevant without overdoing it

Try to get links from sites that are relevant to your area of practice, but don’t go overboard with them. You can work around this by adding a bit of SEO text to the links, such as “attorney California”. If you have expertise in your field of law, that reads as more credible than just “lawyer California”. If you have lots of blogs and a very popular site among them, you can get lots of backlinks from people interested in what you have to say.

Add educational content to your attorney website

Don’t forget to add some content to your attorney website. Content is everything on the internet. If you have an attorney website, it’s important to make sure people know that you have one. This content should not be sales-oriented, but educational and informative. It should also be written in an easy to read format and use bullet points where appropriate to point out your points.

How to get started

Attorneys in the real world know how important this is to their clients. Many of them have their own blog and keep up to date with articles relevant to their field of practice. The more you educate yourself and get the word out about your site, the better.

To get started, you’ll need an attorney SEO expert. You’ll have to pay for this service, but there are plenty of affordable options. Make sure they’re really an expert, and that they’re going to put time into helping you improve your site. Also make sure you have some contact information available so they can get you any feedback on your SEO efforts. If you run a medical practice, the same approach applies to doctor SEO and construction SEO.

FAQ

What is the main goal to set before starting attorney SEO link building?

The main goal is either to drive more traffic, get higher rankings in the search engines, and generate more sales, or to build relationships with your client base, build your brand by associating with other professionals, and stay in business with clients willing to link with you.

Where should attorney SEO links point?

Links should point to attorney-related authority sites, not generic sites. Your URL should include the words “lawyer” and “attorney”, and anchor text should differ from your home page anchor text.

What kind of content should an attorney website publish?

An attorney website should publish educational and informative content, not sales-oriented material. It should be easy to read and use bullet points where appropriate to highlight key points.

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