Increasing your organic search visibility is crucial for law firms, as more consumers turn to the internet to find legal services. A strong attorney SEO strategy helps your firm earn higher rankings, more website traffic, and a steady flow of client leads. The most effective plans combine content, link building, and technical SEO, and are tailored to your firm’s current needs and future growth.
How does Google Business Profile fit into attorney SEO?
Your Google Business Profile is one of the first places to focus. Optimizing it, alongside in-depth keyword research and quality content creation, directly improves rankings on Google and drives more qualified traffic to your firm.
What are the three pillars of a law firm SEO budget?
The team at On The Map Marketing recommends dividing your SEO budget into three pillars: content, link building, and technical SEO. Planning ahead for future growth helps you get the most from your campaign.
Why is link building important for a law firm website?
Link building starts with creating high-quality, non-self-serving content that provides value to readers. If readers find your content useful, they will link to it. A blog is another way to generate traffic and increase rankings through consistent, informative posts.
How should a law firm website be structured?
A law firm website should include a navigation bar that makes critical items easy to find, for both users and search engines. A list of practice areas can sit in the main navigation or a dropdown menu, and each page should use relevant keywords to increase topical relevance.
How does attorney SEO help with local search?
Attorney SEO boosts your firm’s local presence, raising the chances of attracting new clients and quality leads in your area. Local search traffic is a significant source of new business, which is why many law firms invest in SEO for their websites.
Why does mobile optimization matter for law firm SEO?
31% of all law firm-related website traffic comes from mobile devices. Buttons should be large enough to tap easily, and important information should sit above the fold on mobile screens. Lawrence Law Group, for example, places a click-to-call button at the top of its website.
How often should you update your law firm’s website content?
Google updates its algorithm regularly, which forces marketers to adapt. Contact forms may need updating as the law changes, and new content should be added to keep your site current and competitive.
What should you look for in an attorney SEO agency?
A good law firm SEO strategy should be customized to your firm’s needs. A generalist firm may look good on paper, but an agency with experience ranking companies across several industries brings the right mix of knowledge and execution.
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