One of the best ways to maximize the visibility of your small business in the local search results is by incorporating hyperlocal terms into your website and listings. These terms can be cross streets, landmarks, neighborhoods, and even entire regions of a city. They should be included in the site’s meta descriptions and text, and on the website itself. For a better result, use these terms in all of your web content. If possible, include them in your website’s image descriptions.
Structured data has a direct impact on local SEO. This helps Google understand your business better and pull the right information when relevant searches are performed. LocalBusiness Schema enables you to control the information Google displays on search results pages, including your address, phone number, and hours of operation. This will increase your website’s ranking in the SERPs and help you serve more local customers. For more information on local SEO, read Moz’s 2017 annual survey.
Another way to maximize local SEO is to participate in local directories and blogs. Posting your business’s contact information to these sites is important, but it’s not enough. Having a different address for each location could harm your local search ranking. Another way to improve local SEO is to exchange links with local businesses and swap links with them. Also, monitor any feedback or mentions on social media. Search engines monitor these things to determine if they are helping your business or not.
To improve local SEO, businesses must make their presence known online. To be found on popular local search engines, they must be listed on maps. Voice search apps and map searches are also important sources of local business information. To reach the local market, your site must be accessible in all these places. And, if you’re not in the first page, you’re missing out on many potential customers who are ready to take action. The importance of visibility cannot be overstated.
The best SEO companies in town use the techniques of local SEO to help businesses rank highly in local search results. By optimizing your website for local search terms, you can rank higher in map listings on Google, increasing your visibility in local searches. In addition, including the city name and business address in appropriate places on your website is critical. The local search engine result will guarantee that your business’s listing will appear near the top of the SERPs.
Aside from boosting local search rankings, local search optimization can also improve the traffic to your site. Approximately 97% of online users research local businesses through online searches, so making sure that your listings are properly optimized is crucial. And, with local search rankings averaging 47.6%, the top three results on mobile and desktop searches receive the most clicks. It’s also critical to make sure that your NAPs (name, address, phone number) are consistent across every platform.
Lastly, reviews matter. Google considers reviews among the top three factors in determining whether to recommend a business. Positive reviews help people make decisions based on what others have said. Positive reviews also provide a great source of feedback for local SEO. If your reviews are good, they will encourage more local customers to make purchases. With more visibility, local search can increase your sales and boost your ROI. And, local SEO has become essential in today’s competitive landscape.
Aside from improving the visibility of your online presence, local SEO is also vital to the success of brick-and-mortar businesses. Local customers are the backbone of any business, so it is crucial that you make your site visible to them when they are looking for local services. It is also important to claim your business listings and ensure that your franchise locations show up in local searches. Local SEO includes managing reviews and engaging in local-centric social media engagement.
