Local search engine optimization (SEO) has become more important and relevant over time because of changes in the search market. In particular, Google+ Local have had a big impact on search results. On its own, Google+ Local offer some big benefits for local businesses. Google+ Local offers additional elements to help your business succeed in local SEO. For instance, Google+ Local offers:
Google+ Local offers partnerships with third-party organizations and directories including Zagat, Yelp, Angie’s List, Yellow Pages, type, and Find Exotic. All of these are authoritative sites with high reputations in local search marketing. As part of their partnership agreements, many of these associations provide Google+ Local with text links to their pages on their listings. Google provides Google+ Local users with links in organic results, which increases your exposure and creates additional opportunities for you to generate more traffic.
The partnership with Angie’s List is particularly beneficial to small, local businesses. By being listed with Angie’s List, you will be reaching a targeted audience of people who may be interested in your business. Furthermore, being listed with a directory increases your overall visibility when potential customers are searching for a business in your local area through an Internet search. With increased visibility comes more chances for more traffic and potential sales.
By being listed in the paid portion of Google’s organic search results, your business will have increased visibility. In turn, this will increase your chances of generating more traffic. The two-way relationship between Google and these directory listings is beneficial to small, local businesses in addition to large companies. Therefore, local business owners should take advantage of being included in both the free and paid portions of Google’s local search optimization programs.
One of the benefits of being listed with a directory is increased online presence. Having an online presence can allow you to reach more potential customers. By creating a blog, website, or social media page, a local business can build an online presence that will increase traffic to their site. Additionally, a well-designed online presence will create an impression of a local business, increasing brand awareness. The more visible a local business is online, the greater the chances are of them being successful in their efforts to generate sales.
In addition to building online presence, a search engine optimization program that includes local searches will increase your visibility to searchers. This is because the keywords used in local searches will be geared towards your specific location. For instance, if a searcher is searching for pizza in New York City, they will most likely type in “Pizza in New York” or “Pizza restaurant in New York.” A listing that includes all of the words that were used in the search for pizza will give local businesses more chances of being selected.
Many people are turned off by search engines because they feel they have to pay for the top search results. However, those who pay for the top search results get a lot of traffic and new customers. Therefore, a search engine optimization program that include local searches will not only improve your chances of ranking high in the search results, but it will also generate more traffic and lead to an increase in new customers. Therefore, those who wish to make use of their website to increase their chances of reaching those people who are interested in their product or service should consider including a listing with a directory.
With a proper local search engine optimization program, you will see an increase in organic traffic, as well as a boost in new customers. Those who place an ad with a directory will see an increase in local traffic as the ad is listed with related keywords. The listing with a directory will be seen as relevant by the search engines, and the ads will be sent to websites with the highest ratings. The end result is that you will have a greater chance of reaching the audience you are looking for. There are many benefits to a local SEO program.