Before getting too deeply into the discussion, let’s define the term “Local SEO.” For the sake of simplicity, we will use the term “SEO” to refer to any Internet marketing technique that is used in order to improve search engine rankings for certain keywords or phrases. Local SEO refers specifically to the ways used to increase the volume of traffic (in both directions) to a Web page by increasing the ranking of certain elements on the page. Local SEO is sometimes called local content, local optimization, or local internet marketing.
The core components of this type of search marketing are, of course, the proper keywords and key phrases. Optimized content based on these terms and phrases will help with local SEO. In addition, there are certain types of social media that should also be utilized in an effort to boost overall website visibility and ranking. We will now briefly look at some of these social media and the factors like Google+ that they can play a part in the process.
Social media is the “posting” of information and comments on a Web page or blog. These forms of “influencers” can include comments, blog posts, and the likes. Social media allow you to interact with others and get inbound links from them. This is where your local new strategy comes into play. By using the social media in an inbound manner, you can get inbound links from them and build your local SEO strategy. For instance, you can set up your Facebook page to share articles written by others with the appropriate keywords and then post a link back to your website within the comment box.
Another way in which you can optimize your website for local search results is through the use of internal linking structure. Internal linking structure is also known as inbound pointing or internal crawling. It is a means to optimize your site for a particular search query that asks for a location or neighborhood. This is often done by optimizing your web pages content. For instance, you can optimize your main keyword phrase on the home page, and then provide a few pages that are specifically about that keyword phrase.
You can also optimize your web content for your local set objectives by looking at the target audience and trying to find out what their typical search queries are. Once you have determined the keywords your target audience is using to search for the things you offer, you can use them in the meta description, title, and images of your web pages to optimize them for search engines. Also try to place your meta description and title on pages that receive significant traffic.
Another way to optimize your web content for local seo is by using PPC or pay per click advertising. With pay per click advertising, you bid on keywords or keyword phrases that you think will be useful to your prospects. You do not want to overdo it with these ads, however. By testing your keywords over time, you can learn which ad groups and keywords bring you the most traffic. By focusing on getting inbound links from these sites, you can improve your website’s ranking and ultimately get better results. Inbound links from authority sites such as your local business association or chamber of commerce, local Chamber of Commerce, and local university or college can help you achieve higher rankings in the search engines.
On-page optimization is important but is not as easy as creating a new web page. Because search engines tend to favor websites with relevant and informative content, you need to make sure that all of the information provided on your site is well-written and useful to visitors. If you only have an interest in selling a product or offering a service, you need to make sure that your content engages your audience and that it makes sense. In other words, you need to provide quality content and use your keywords correctly throughout your website. When you optimize your site for search engines, you will be able to see a noticeable difference in your ranking.
The last, but certainly not least important part of building a successful local SEO strategy is to use good keyword research and build a strong business profile. Your business profile will consist of the exact name, address, phone number, email address, and website URL that you use when you conduct business online. It will include all of your online accounts, such as your Facebook, Twitter, and MySpace accounts. Keyword research should be your first step in local SEO and it can result in higher search engine rankings and more conversions.
