Gaining top rankings on search engine results pages (SERPs) should be at the core of any marketing plan, as this can bring in many new potential customers for your business. When done properly, SERP ranking can bring many visitors who could become customers. At first, SEO may seem complex; however, learning the fundamentals is actually quite straightforward and with just some time and practice you could see increased traffic and sales for your business. Keywords Keywords are words or phrases people type into search engines when trying to locate something,…