SEO is the practice of increasing the visibility of a website in search results, and the key is to focus on the keywords customers use to find products and services. Because the majority of searches combine product and informational keywords, pages need to be optimized for both. An eCommerce site selling tennis shoes, for instance, should target both informational and product keywords.
Why SEO beats paying for traffic
Paid traffic can be very effective, but SEO brings in free traffic. A high-quality page appears at the top of SERPs without costing a dime, while ads on a search engine’s results page require payment. In 2006, Google had an estimated 75% market share globally. By June 2008, Google dominated the UK with a close to 90% market share.
How SEO varies by market
SEO is a multi-faceted process that varies from market to market, with several moving parts and different algorithms per search engine. In the US, there were more than a hundred SEO firms. In the UK, Google commanded over 80% of the market in June 2008, resulting in hundreds of thousands of websites and hundreds of SEO consultants.
What SEO does for a business
When done properly, SEO can significantly reduce customer acquisition costs and increase customer lifetime value. Terakeet delivers customers at 25 cents on the dollar compared to paid channels. SEO also helps increase website traffic, brand awareness, and improve a website’s reputation. Using SEO to drive more traffic to a site has numerous benefits for a business.
How search engine dominance has shifted
SEO helps a website gain more exposure in search engines by optimizing core components. In 2003, Google represented 75% of the world’s searches. Market share varied between countries, and as recently as June 2008, Google had a nearly 90 percent market share in the UK.
Why SEO is essential for online success
SEO improves a website’s visibility in search engines, increases its overall online presence, and reduces customer acquisition costs. It also increases revenue. To increase sales, a website needs to be easily accessible and have relevant content. By June 2008, there were over 900 SEO firms in the US.
Tailoring SEO to the dominant search engine
SEO techniques are tailored to the dominant search engines in the target market. In the UK, Google’s market share is about 90%. In Germany, Google had a 75% share of searches. In 2006, Google had a 45% global market share.
The foundation of an SEO strategy
The main objective of SEO is to increase a website’s visibility in search results by optimizing core components. Keywords are essential for generating traffic and gaining a higher ranking on the top search engines, making them the foundation of a successful SEO strategy. By using relevant keywords, Google will rank higher in search results.
FAQ
What is SEO?
SEO is the practice of increasing the visibility of a website in search results by focusing on the keywords customers use to find products and services, including both product and informational keywords.
How does SEO reduce customer acquisition costs?
SEO brings in free traffic from high placements in SERPs without paying for ads. Terakeet, for example, delivers customers at 25 cents on the dollar compared to paid channels.
What was Google’s market share in the UK by June 2008?
By June 2008, Google commanded a close to 90% market share in the UK.
