Local Search Engine Optimization and the Importance of Local Keyword Research Local search engine optimization, also known as local SEO, is basically the same as organic search engine optimization in that it is an act affecting the prominence of a site or a page in the unpaid results of a major search engine called “Google”. Organic search engine optimization, or natural search engine optimization, has been the most effective and popular form of search engine marketing for the past several years. With the exception of paid search advertising, it tends…