Local SEO can be an effective strategy to attract new customers, whether your storefront is physical or service-area-based. It involves properly managing a Google My Business profile, developing trust-building website content that drives traffic, as well as optimizing your site to drive customers in. Local SEO ranking factors differ from conventional SEO components and include NAP consistency, citations and review signals. Semrush Position Tracking will enable you to track keyword rankings at both ZIP code and local pack levels. Keyword Research At the core of local SEO is keyword research.…

Local Search Engine Optimization is an approach for small companies to increase their chances of being found when people conduct local searches for businesses in their own geographic region. It focuses on customer reviews, public perception, and online presence as key components. Moz has identified citation volume and NAP consistency as key elements to rank well in local searches and snack pack results, so it is crucial that businesses monitor their local rankings carefully in order to spot and address any discrepancies as soon as they appear. On-page optimization Although…

Local SEO is an effective way of marketing your business online locally, taking into account numerous technical details in order to convince Google that your business is relevant for searches being performed by users in certain geographic regions. Listing your business can also help increase its exposure by listing you on online business directories and review sites, which may lead to an increase in traffic, leads, subscriptions and sales for your company. Increased Traffic Google search results pages offer businesses an effective means of increasing organic traffic without incurring costly…

No matter where your business operates physically or geographically, local search marketing provides your business with the ability to connect with those searching for products or services in its area. Start by conducting keyword research for insight into monthly search volumes and user search intent. Local search strategies can benefit all businesses – from franchises to so-called mom & pop shops, financial service brands and service providers. Local SEO Local search marketing is an invaluable asset that can help promote your business in specific geographical regions. It increases visibility, builds…