Attorney SEO – How to Increase Your Ranking in Search Engines
If you have a website for your medical practice, do you use attorney SEO, doctor SEO or construction SEO? It’s easy to think of SEO as synonymous with link building, but there’s a difference. When you’re linking to other sites, you’re using SEO to help your clients find you, not to position your website as the main venue for all your clients’ links.
The first thing you’ll need to think about is the main goal of your link building strategy. Is your goal to drive more traffic, get higher rankings in the search engines and generate more sales? Or do you want to build relationships with your client base, build your brand by associating with other professionals and stay in business with clients who are willing to link with you? Once you have answered that question, you can start thinking about how to position yourself to benefit from your clients’ linking strategy.
If you’re focusing on generating sales, you want to focus on linking from authority sites. Build links to attorney-related sites, not generic sites that offer anything. It will look better for you if you have the words “lawyer” and “attorney” in your URL (but not if you include just the word “law”.) Avoid using the same anchor text that you use on your home page, as this won’t be helpful to the search engines. Avoid the temptation to “stuff” your site with keywords – these keywords will be interpreted by the search engine bots as search engine “bait”. Keep your content simple and to the point, focusing on the information your site offers and helping the user to understand its purpose. Keep your links to relevant sites as well; it will only help your attorney SEO efforts.
Don’t try to fool the search engines into thinking your site is original. The original version of your site should link to your blog (and preferably one of your attorney keyword-rich pages). If the site the link is coming from doesn’t list your website as an affiliate company or isn’t tied to you by reciprocal links, it’s probably a proxy site. Look for their contact information on the site. If they refuse to give it to you, move on to another one.
Try to get links from sites that are relevant to your area of practice, but don’t go overboard with them. You can get around this by adding a bit of SEO text to the links, such as “attorney California”. If you have any expertise in your field of law, this will be seen as more credible than just “lawyer California”. If you have lots of blogs (and a very popular site among them), you’ll be able to get lots of backlinks from people interested in what you have to say.
Finally, don’t forget to add some content to your attorney website! Content is everything on the internet. If you have an attorney website, it’s important to make sure people know that you have one. This content should not be sales-oriented, but rather educational and informative. It should also be written in an easy to read format and use bullet points wherever appropriate to point out your points.
Attorneys in the real world know how important this all is to their clients. Many of them have their own blog and keep up to date with articles relevant to their field of practice. The more you educate yourself and get the word out about your site, the better!
So how do you get started? You’ll need an attorney SEO expert. You’ll have to pay for this service, but there are plenty of affordable ones out there. Just make sure that they’re really an expert, and that they’re also going to put time into helping you improve your site. Also make sure that you have some contact information available so that they can get you any feedback on your SEO efforts.