If you are an attorney looking to market your services online, you may want to consider using the power of SEO. With the right strategies, you can reach the top of the search engine listings for your favorite keywords. You can even use mobile and social media marketing to maximize your exposure and improve your search engine ranking.
Mobile SEO
It’s no secret that attorneys are looking to the internet to find new clients. Using the best SEO strategies is one way to make sure that your law firm is visible to your target audience. This includes optimizing your website’s content and technical structure. You also want to take advantage of the growing popularity of mobile devices. By taking a few simple steps, you can make your law firm’s website stand out from the crowd.
The first thing you should do is use a search engine to perform a search for your practice area. Google is the top dog when it comes to this, accounting for 95 percent of all searches conducted on mobile devices.
It’s easy to understand how this can translate into a massive increase in the number of visitors to your site. If you’re a car accident attorney in San Francisco, you’re likely competing with other law firms in the same market. However, you need to do more than just rank high in the organic search results. Developing an effective SEO campaign will boost your visibility to prospective clients while increasing your revenues.
Link building
One of the most important parts of a law firm SEO strategy is link building. Link building provides attorneys with the opportunity to increase their online visibility and establish themselves as experts in their field.
Link building requires a strategic approach, which is why it’s important to follow a few simple rules. First, you must provide value. This can be done by providing relevant, unique content on your site.
Next, you need to build relationships. By developing relationships with local businesses, institutions, and other attorneys, you can generate links. The most valuable links are those that cover similar topics and offer a high quality experience to your visitors.
You can also use your network to promote your own law firm website. Adding your law firm to reputable directories is a good first step. These directories often list free listings, which can be very beneficial for law firms looking to increase their online presence.
Guest posting is another important part of a link building strategy. In this method, you drop your law firm website’s URL in a blog post or other relevant field.
Targeted keywords
The best way to improve your law firm’s search engine rankings is to make sure you are ranking for the right keywords. These can be tricky to find, especially when you’re new to the game.
There are a few SEO basics to keep in mind, including an analytics configuration and proper link building. Once you’ve mastered those, you’re ready to tackle the other tenets of a successful SEO campaign. For example, you might want to check out what keywords your competitors are ranking for. This will help you see where you’re lacking and what you need to do to catch up.
A Google Business Profile will also come in handy. It’s an important component of any successful SEO campaign. Not only does it display in the right hand side bar, it also provides a slew of other perks. One of these is a local panel. You may want to do a quick Google search to learn more about what this feature has to offer.
Benchmarking your SEO success
The key to benchmarking your attorney SEO success is to understand the factors that affect your rankings and how your firm’s link velocity compares to competitors’. This is important because it is often difficult to beat your competitors if you do not get as many links as they do. However, it is not as important to match their link velocity as it is to build a network of better quality links. You can’t expect to just build your link velocity up to theirs, though, because that would not be sufficient.
If you are unsure how your law firm’s link velocity compares to your competition’s, it may be worth checking out the Quality Raters’ Guidelines for Attorneys. They are an extension of the Google Business Profile and include a listing of businesses and services. These guidelines were introduced in the Google Medic Update in August of 2018.
