Your website should be comprised of two content archetypes – moneymakers and sales pages. The moneymakers contain information about your services, client testimonials, and calls to action, like a contact form. The sales pages should be designed with your reader’s intent in mind, answering common questions and dispelling objections. The moneymakers should convert those in the hiring mindset with in-depth content, multiple calls to action, and strategically placed keywords.
A high-performing website has all these essentials in place, including the Good Core Web. Digital marketing and traditional marketing go hand-in-hand, which means knowing how your audience thinks and searches for information. Understanding these variables can help you craft a strong attorney SEO campaign. So, what are the main steps for a high-performing website? How can attorney SEO help your law practice? Here are some tips to help you get started:
A strong attorney SEO campaign takes into account specific needs of lawyers and their websites. Because most law firms are licensed to practice in a particular state, local search rankings matter more than global search rankings. Look for an SEO company with experience in lawyer SEO. They understand the intricacies of the industry and will cater to your needs. They will also provide you with a free, no-obligation SEO analysis and recommendations. The more SEO efforts you invest in your law firm, the more likely it is to get more clients.
A good attorney SEO campaign will focus on increasing web traffic, which leads to increased foot traffic. Increased web traffic will translate into more new clients, which means more business. With targeted traffic, you’ll enjoy a higher conversion rate. If your website receives more than a few visitors per month, you’ll notice a big difference in your revenue and reputation. You may even be surprised at how much your traffic grows. It’s as simple as that.
Keyword research will help you find active searchers. Keyword research is essential because keywords are the backbone of any SEO strategy. The wrong keywords can spell the difference between success and failure. If your website isn’t ranking high for the keywords you want to rank for, no one will find it. If no one is searching for the words or phrases you want to target, it’s probably not worth investing time and money in SEO. This is where keyword research comes in.
Blogs are another good way to attract more quality backlinks. Blog posts are useful for SEO, but the vast majority of blog posts don’t help. However, guest posting is still an effective way to boost your website’s visibility and authority. However, most people who write blogs do it without a plan, which results in little or no SEO. Therefore, guest posting is a good way to reach new potential customers. Just remember to use relevant keywords and stick to it.
Content is still king, so the more useful content you have, the better. Your law firm’s website will be ranked as high as the quality of its content, so make sure you have plenty of relevant content. The most important aspect of SEO for a law firm’s website is content, but don’t forget to include images, videos, and other multimedia. Content can also be difficult to produce, so a professional SEO consultant can help you with this aspect.
When completing your law firm’s profile, make sure to include a short description of your services. Using descriptive keywords and a compelling description of your services will help your firm sell itself and make it easy to find. This information is also displayed on mobile devices. To get the most out of your online presence, ensure that your Google My Business profile is as complete and accurate as possible. The insights provided by Google My Business will help you gauge how your law firm is perceived.