Search engine optimization (SEO) allows search engines to more effectively index websites in organic listings on search engine result pages compared with paid advertisements such as AdWords that appear. SEO strategies focus on understanding user intent, which differs depending on each search query, as well as optimizing pages and content so Google recognizes what you offer. Keywords Keywords are an integral component of SEO strategies, helping search engines interpret what the content of a page is about and match it with user queries. They also help differentiate topics when two…

Your website should be comprised of two content archetypes – moneymakers and sales pages. The moneymakers contain information about your services, client testimonials, and calls to action, like a contact form. The sales pages should be designed with your reader’s intent in mind, answering common questions and dispelling objections. The moneymakers should convert those in the hiring mindset with in-depth content, multiple calls to action, and strategically placed keywords. A high-performing website has all these essentials in place, including the Good Core Web. Digital marketing and traditional marketing go hand-in-hand,…