If you are a new law firm, you can start with the most basic steps of attorney SEO. A website should include critical items in the navigation bar. These items include your practice areas, the location of your firm, and your contact information. Make sure that these items are consistent throughout your website, as this will send strong relevancy signals to the search engines. Here are some other steps to help you improve your attorney SEO. Continue reading for more tips.
A website is an absolute must for any large law firm, as it allows prospective clients to get to know your work and see your uniqueness. A website is a great way to promote your practice, but without proper SEO, you may not receive many clients. In either case, you can either create a site yourself or hire someone to build it for you. Attorney SEO is only one aspect of building a successful practice, so it’s imperative to make use of clever practices that will stand out from your competition and gain more clients.
While attorney SEO is not for everyone, it is incredibly important for law firms to optimize their sites. An SEO strategy must include expert authority, as this will attract potential clients to your firm. The content must also contain biographical information about the creator, explaining what EAT is and what the results will be. Ultimately, your website should have an SEO-friendly design and be easy to navigate. As you can see, attorney SEO can be a huge success, and a well-done website can lead to high quality cases and a healthy bottom line.
Links to non-competing legal sites will increase your audience’s understanding of your practice and improve the user’s experience, resulting in higher SERP rankings. Yavitch & Palmer, for example, has links to several reputable legal resources. Another technique that can help your law firm is to use the “nofollow” tag, which tells search engines that their URL doesn’t belong to the same domain as yours. Google introduced the rel=”nofollow” tag in 2005 to prevent blog comment spamming.
Attorney SEO should take the form of an optimized page that gives users preliminary answers to their inquiries. By optimizing the page for specific keywords and utilizing long-tail versions of those keywords, your law firm will be visible to more prospective clients. Additionally, the optimized page will show users that your law firm has the expertise and experience to handle their needs. If you have any questions or concerns, contact an attorney SEO company today to start getting the visibility you need.
Aside from writing original content, attorney SEO experts also suggest that lawyers use a variety of keyword tools to boost their website’s rankings. Google Keyword Explorer, for example, is free, allows users to enter specific keywords and see how many times they have searched for that term. The tool also generates ideas for keyword phrases based on informational queries. And last but not least, you should try out Google Trends, a free tool from Google. It is buried at the bottom of the list for a reason. The tool allows you to see how keywords have changed in popularity over time.
Backlinks. Backlinks are referral links that point to your website. If a site has high-quality backlinks, Google will treat it as a vote of confidence. On the other hand, low-quality backlinks are a red flag to the search engines. So make sure that you are earning more backlinks than you are losing out on potential clients. There is no substitute for quality, relevant, and relevant content, and you’ll surely reap the benefits in the end.
Website design. Make sure to pay attention to the small details. Your website should be responsive to different screen sizes and display the most important information above the fold. Your navigation menu should be responsive and mobile-friendly, including a click-to-call button. When you have all this information available to your audience, you’ll be able to convert more leads and clients than you can imagine. But, if you’re unsure how to proceed, you should hire a legal SEO agency.
Use SEO techniques that improve your website’s SEO. Google Analytics is an excellent tool for tracking the growth of your website’s organic traffic. Not only will Google analytics give you a high-level overview of your website’s traffic, it will also help you track specific pages that are relevant to your practice area. For example, if you have a directory dedicated to Medical Malpractice, you can use Google Analytics to analyze your SEO results and track the growth of each page on your site.
