You can make your business’s presence felt in local search results by building a consistent NAP (name, address, phone number) citation. Citations are mentions of your business name in search results, usually on social media profiles and business directories. While they do not affect your ranking in the search engine results, they still help potential customers discover your business. You can also use the information that these citations contain to create a more effective content strategy.
It is important to pick the right category to list your business in. The wrong category can hurt your local ranking. You also need to make sure that your profile is as complete as possible. If you can, add photos and videos to your listing. Google will recognize that these are valuable to potential customers and will boost your business’s local SEO efforts.
Structured data markup is another tool to increase local SEO. It is a coding technique that relays important business information to Google’s users. This coding method lets you create a schema for your product or service. When you use structured data markup, you will help Google identify and categorize your product or service in local search results.
If you are a local business, you want to appear at the top of local search results. The goal is to gain as much visibility as possible, which means increasing organic traffic. The best way to do this is to improve the accuracy of your NAP data. For example, if you own a restaurant in New York, you want to be listed as high as possible in local search results.
Another way to improve your local SEO is by responding to negative reviews. Google collects reviews from social media and consumer directories. You should target these sites and try to collect reviews. Lastly, you should build links to your website from other websites related to your location. These links are also known as “link signals” and can influence local search results. Therefore, it is important to build as many links as possible to increase your local SEO. But make sure to choose the right domains when linking your site.
