No matter the size of your business, local SEO marketing is the way to stand out among nearby customers and boost sales.
One of the initial steps in local SEO is keyword research. Utilize Google’s free Keyword Planner tool to uncover phrases that are pertinent to your business.
Keyword Research
Keyword research is the process of identifying which words your target audience uses to locate your products and services. This information can help you strategically position your website pages to meet their needs, helping it rank highly in search results.
Local SEO Marketing is an approach to search engine optimization (SEO) that targets consumers near you. This can boost your business’ visibility, drive traffic to your website and bring in additional customers.
Starting your keyword research is the best way to go. Compose a list of words people use when looking for local businesses like yours, and this will serve as an excellent foundation for on-page optimization and keyword targeting.
Once you have your list of keywords, do some keyword research to see how popular they are and what the competition is doing. This can be done through tools like Ubersuggest, Google Keyword Planner, and Google Trends.
On-Page Optimization
Local SEO Marketing emphasizes on-page optimization as an essential step for businesses seeking to rank highly in Google’s localized search results. This involves tweaking a page’s content, tags and internal links.
Optimizing a webpage ensures the content on a page is relevant to a user’s query and answers their questions accurately. This can be accomplished through keyword research, link building, and citations.
Citations are online mentions of a business’ name, address and phone number that affect how search engines view a website. Citations serve to establish credibility for a business and demonstrate its relevance within an area. They function similarly to backlinks in this regard.
Link Building
Local link building is an integral strategy in Local SEO Marketing, as it helps you rank higher for localized searches and reaches a wider audience.
Link building is an intricate, manual process that involves researching competitor websites, reaching out to sites and creating high-value content people will want to link to. It takes a while to get it right – but it’s an integral component of any local SEO strategy.
By employing link-building tactics, you can boost your rankings and foster trust with Google and your customers. Consequently, this will result in increased traffic, metrics, and sales.
Local Citations
Local citations help verify the accuracy of your business information and increase its visibility on search engines. They make it simple for customers to locate and contact you easily.
To maximize the impact of local citations, it’s essential that your business be listed on several high-authority directories and sources. Listing on too many low-authority sites could actually adversely affect your rankings and visibility.
Citations are references to your business on authoritative sites such as local business directories or industry-specific portals. These citations can enhance local search visibility and enable you to rank higher on Google Maps snippets.
You can manually enter your NAP info into these citations or use an aggregator tool to automate the process. Doing so will save you a great deal of time and enable your business to expand rapidly.
