Law firms that pair attorney SEO with a mobile-friendly website see roughly 25% higher conversion rates from web visitors. Mobile optimization is what turns that SEO traffic into actual foot traffic for your firm. Below are the core tactics to make your law firm website work on phones and rank higher on Google.
Why mobile matters for attorney SEO
Search engines reward sites that load and read well on mobile devices. A mobile-friendly law firm website ranks better in Google, which increases the chances of clients choosing your firm. Better rankings also reduce cost per qualified lead and bring more referrals over time.
Build content that matches reader intent
An attorney’s website should have two types of content: your moneymaker pages, where you sell your services, and your sales pages. These two types of content should be matched to the reader’s intent.
Blog posts should address common questions and dispel objections. Use your blog to engage with potential clients. The more you write, the more likely you’ll be noticed by Google. Search engines like long content, so make sure your FAQ and service pages are long enough. Using lists and checklists keeps content short and sweet while still giving you the maximum benefit from your attorney SEO campaign.
Run offsite optimization across Google, Bing, and Yahoo
Offsite optimization is the process of improving your website’s ranking in search engines such as Google, Bing, and Yahoo. Attorney SEO aims to ensure that your website is found first for relevant keywords. The process begins with keyword research, building an internet marketing strategy, and optimizing articles. An attorney should optimize all three areas to improve visibility. Writing free-style articles and press releases is one of the best ways to do this, since both formats increase visibility and traffic.
Pick keywords that match your audience
The keywords and content you use for attorney SEO must be relevant to your audience. Using keywords related to the industry is a good way to boost visibility. For example, a site on the law of California will rank higher on Google than a site on an unrelated topic, which is the primary reason for the SEO Law Firms website strategy. If your website is mobile-friendly, your site will rank better in Google, and a good lawyer SEO campaign will be organic with a solid following.
Create content that fits research intent
People generally search online for solutions they can find quickly, and that is where attorney SEO earns its place. Creating content that appeals to research intent is vital. In addition to compelling text, attorney SEO must also include images and videos. To attract new clients, attorney websites must be listed near the top of the search engines. Building a strong online presence and being visible to potential clients is where the SEO strategy should start.
Grow a strong backlink profile
One of the most important steps in attorney SEO is developing a backlink profile. A strong backlink profile is crucial for an attorney’s website because it helps Google rank the site and increases traffic. It also raises the chances of getting more clients. An SEO campaign that grows backlinks gives your law firm a competitive edge over other law firms.
The payoff of an effective attorney SEO campaign
An effective attorney SEO campaign increases visibility and credibility. It improves search rankings and sends more traffic to your law firm. That traffic grows your online presence, lowers cost per qualified lead, and brings in more clients and referrals. Lawyer SEO efforts continue to pay off as more clients come to the firm, and the campaign also boosts reputation in the community.
FAQ
What is attorney SEO?
Attorney SEO is the process of optimizing a law firm website to rank higher in search engines like Google, Bing, and Yahoo for relevant keywords, with the goal of increasing web visitors and converting them into clients.
Why does mobile-friendliness matter for lawyer SEO?
A mobile-friendly website ranks better in Google, which increases the chances clients will choose your firm. It also helps convert roughly 25% more of the SEO traffic into actual clients.
What should an attorney include in a lawyer SEO campaign?
An attorney should focus on keyword research, an internet marketing strategy, optimized articles, long FAQ and service pages, images and videos, free-style articles and press releases, and a strong backlink profile.
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