When it comes to local SEO, it pays to have a strategy. There are many strategies to use to boost your website’s rankings, but they all require data analysis and monitoring. For example, you should have a Google Analytics account so you can monitor key metrics such as your website’s click-through rate, participation in social media, and targeted web content. A Rank Tracker will help you keep track of the rankings of your website’s 10,000 most popular keywords. In addition to traditional SEO, local SEO also includes geography. Businesses with…

Successful search engine optimization involves meeting customer needs, following the guidelines of search engines, and providing the right answers. It is a sales channel and a research tool at the same time, helping businesses get to know their customers and their needs better. Search visibility is the prominence of a domain in search results. Lower visibility means the website is not visible for many relevant search queries. Higher visibility results in more traffic and domain authority. It is also a good way to get the attention of search engines. In…

Understanding Search Engine Optimization Search engine optimization (SEO) is the art and science of increasing the quantity and quality of site traffic to a specific website or even a single web page in the search engines. SEO targets free traffic rather than paid or direct traffic. A few of the factors which are taken into account while optimizing a website for search include: keywords usage, meta tags, site maps and algorithms. These factors decide the ranking of a website on the various search engines, in turn influencing the amount of…