Local SEO refers to optimizing your website and marketing campaigns to meet the needs of your specific audience in your local area. You may be reading this thinking, “WTF do I do now?” Not necessarily an invalid question, especially if you aren’t very good at internet marketing, or aren’t aware that you have many marketing options available to you. Many people are also confused by what exactly they can do in their community to promote their website or business. While you may not realize it at first, local SEO may…