Search engine optimization or SEO, is the method of increasing the volume and quality of website traffic to a particular site or a website from search engines such as Google. SEO aims at not only paid traffic or direct traffic, but also unpaid traffic. It is a broad area that encompasses a wide range of different approaches, each with its own advantages and disadvantages. The most common SEO approach is organic optimization, where the keywords used are those which have been used by people in searches online already and are…