Why You Should Use Local SEO Internet marketing, SEO (search engine optimization) and local SEO are all a part of the Internet marketing strategy. Local SEO, or search engine marketing, is the process of on-site search optimization, local search optimization and content management strategy, all of which assist local businesses to rank higher on the SERP (search engine result page). To this day, local SEO is growing in popularity as more people see the benefits in using it to advertise their businesses in their local area. Internet marketing, SEO, and…