Local search marketing, also known as Local SEO (geolocation search engine optimization), is an internet marketing discipline that companies engage in to achieve local results by showing up at the top of the natural or organic listings in search engine results when customers search for products or services that your company can provide. In essence, it’s all about giving potential customers what they want when they search for businesses in your area. Organic search results tend to show your website up lower in search results than the paid listings, which…