Search Engine Optimization – Know The Various SEO Factors Search Engine Optimization (SEO) is basically the act of enhancing the quantity and quality of site traffic to a particular website or a particular web page by search engines. There are many methods used for this. However, they all have one common factor – increasing the rankings of the sites. SEO targets paid as well as unpaid traffic and hence does not discriminate on any basis. The major areas targeted by search engine optimization are: content, headers, meta tags, keywords, titles,…