Local SEO Marketing – How to Optimize Your Content for Local Search Engines

Local SEO is the marketing strategy that promotes a business in a specific geographic area. A local SERP is based on the distance of a search query from the geo-location of the business, the mention of relevant keywords, and the correct NAP. Aside from a correct NAP, it is important for a business listing to have positive reviews on the web. The number, quality, and diversity of reviews are also important. A business listing should also have a social media link. These links send signals to Google about the business’…