SEO is the practice of increasing the visibility of a website in search results. The key is to focus on the keywords customers use to find products and services. The majority of searches use a combination of product and informational keywords, so it is important to optimize your pages for both. For example, if you have an eCommerce website and you want to sell tennis shoes, you should optimize your pages for both informational and product keywords. These factors are crucial to the success of your SEO efforts. While…