What Is Search Engine Optimization (SEO)?

While most webmasters focus their efforts on Google, they should not underestimate the power of other search engines. These search engines utilize complex mathematical algorithms to determine how relevant your website is. Content on your site should be engaging, containing as many of your website’s keywords as possible. Inbound links from other websites, also called back links, are an important aspect of SEO. They boost your website’s ranking in web searches. However, if you don’t have enough of these links, your site may not even appear in Google’s index. SEO…