In Local Search Marketing, the user experience is paramount to success. Google takes your website’s UX into account when ranking you against similar sites. When users do a local search, they want quick, relevant results, solid reviews, and a near-perfect experience on your website. Over 80 percent of consumers say that reading online reviews has influenced their decision to buy a product or service. You can encourage locals to call you or visit your website by providing a link to a review page, which shows them your reputation as a…