Attorney SEO is critical for a law firm, since many consumers use the internet to find a legal service provider. It’s also critical for law firms to be visible on the first page of search results, where 71% to 90% of clicks are generated. A properly executed SEO campaign can increase traffic to a law firm’s website and improve conversion rates. A legal SEO campaign is not an easy process, and requires careful consideration of dozens of factors.
Attorney SEO involves a combination of on-site and off-site practices. The on-site component involves optimizing individual pages of a law firm’s website in order to get more organic traffic and higher rankings. This includes improving mobile responsiveness, page load speed, and image size. In addition, attorney SEO focuses on local search intent, which is critical to ranking well in Google’s Maps and Local Pack. Attorneys should ensure that their web pages are accessible through mobile devices, as well as provide contact information.
Attorney SEO is important for a law firm because it helps attract more new clients and improves the visibility of their website. Search engine optimization experts will help law firms increase their websites’ search engine rankings, which means more traffic and new case leads. Attorney SEO is a crucial element for law firms, and requires a skilled SEO company to implement an effective campaign.
Using non-competing legal websites and blogs to link to your site’s content is an excellent way to increase SERP rankings. Links from non-competing sites can increase reader understanding of the topic and improve the user experience. The lawyer SEO strategy at Yavitch & Palmer, for example, links to a variety of legal resources. However, it’s important not to purchase links from low-quality sources. Instead, lawyers can leave comments on relevant blogs and websites.
