Attorney SEO is critical for a law firm, since many consumers use the internet to find a legal service provider. It is also critical for law firms to be visible on the first page of search results, where 71% to 90% of clicks are generated. A properly executed SEO campaign can increase traffic to a law firm’s website and improve conversion rates. A legal SEO campaign is not an easy process, and requires careful consideration of dozens of factors.
What does attorney SEO actually involve?
Attorney SEO combines on-site and off-site practices. The on-site component covers optimizing individual pages of a law firm’s website to earn more organic traffic and higher rankings. That includes improving mobile responsiveness, page load speed, and image size. Attorney SEO also focuses on local search intent, which is critical to ranking well in Google’s Maps and Local Pack. Attorneys should make sure their web pages are accessible through mobile devices and that they provide clear contact information.
Why does SEO matter for law firms?
Attorney SEO helps attract more new clients and improves the visibility of a firm’s website. Search engine optimization experts help law firms raise their search engine rankings, which means more traffic and more new case leads. Attorney SEO is a crucial element for law firms and requires a skilled SEO company to implement an effective campaign.
How should law firms build backlinks?
Using non-competing legal websites and blogs to link to your site’s content is an excellent way to increase SERP rankings. Links from non-competing sites can increase reader understanding of the topic and improve the user experience. The lawyer SEO strategy at Yavitch & Palmer, for example, links to a variety of legal resources. However, it is important not to purchase links from low-quality sources. Instead, lawyers can leave comments on relevant blogs and websites.
FAQ
What is attorney SEO?
Attorney SEO is the practice of optimizing a law firm’s website through on-site improvements like mobile responsiveness, page load speed, and image size, along with off-site practices such as backlinks, to rank higher in search engine results and attract more clients.
Why is SEO important for law firms?
Most consumers use the internet to find a legal service provider, and the first page of search results generates 71% to 90% of clicks. SEO helps law firms reach that first page, drive more traffic, and generate new case leads.
What is the role of local search in attorney SEO?
Local search intent is critical to ranking well in Google’s Maps and Local Pack. Attorneys should ensure their web pages are mobile-accessible and that contact information is clearly provided so local clients can find them.
