Getting your website on the first page of Google for your local search terms is crucial for your business. It’s the biggest thing you can do to get people to visit your business and it’s a great way to generate leads. In this article, we’re going to talk about some of the basics of local SEO, including how to make sure your Google Business Profile and NAP citations are up to date. We’ll also talk about how to optimize your website for mobile, voice search, and more.
Optimize your website for mobile
Creating a mobile-friendly website is an important step in local SEO. More than half of all web traffic comes from portable devices, and if your site doesn’t adapt to these users, you will miss out on a substantial part of your target audience.
The best way to improve your mobile website is to make it responsive. This means that it will automatically adjust to the size of the user’s screen. It will also reduce the page weight, which will help your visitors view larger images.
In addition to making your website mobile-friendly, you will need to optimize it for search engine optimization. You can do this by using a variety of techniques. This includes integrating the right page speed, minifying your code, and ensuring that your images are sized appropriately.
Optimize your website for voice search
Using voice search techniques is an effective way to increase traffic to your website. However, optimizing your website for voice search is not the same as doing conventional SEO. You must also adjust your marketing strategy to accommodate the needs of your target audience.
First, it is important to optimize your Google Business Profile. A Google Business Profile is a free tool that helps you track your customers’ activity on your site. It also allows you to see how your visitors interact with your SERP listing.
Next, it is also important to optimize your website for mobile searches. This is because about 27% of internet users conduct voice searches on their mobile devices. If your website isn’t mobile-friendly, you are losing a huge share of your traffic to voice-powered mobile assistants.
Keep your NAP citations up-to-date
Keeping your NAP citations up to date is crucial for local SEO. This is because incorrect information can confuse the search engine. This can result in a lower ranking for the business. Inconsistent listings will also frustrate potential customers. When a customer finds an inconsistency, they may hit the back button and look for a competitor that offers an easier experience.
Inconsistent information on a listing can also include hours of operation, services offered, and email address. When a business changes its phone number, it’s important to make sure all local directories reflect the change. Changing your phone number without updating directory listings can result in inaccurate NAP.
Some businesses use online reputation management services to keep their listings up-to-date. However, using these services can be expensive. To ensure that your listings are up-to-date, you should audit your listings regularly.
Make updates to your Google Business Profile
Using Google’s local SEO optimization techniques can help your business get noticed and stand out. In addition to Google Maps and Search, a Google Business Profile is a useful platform to connect with consumers and build brand recognition. It’s important to keep your profile updated.
To optimize your Google Business Profile, you need to make sure your contact information is up to date. This includes your location, business hours, and contact details for new employees and new equipment. It’s also a good idea to include the towns where you provide services.
It’s also important to respond to customer reviews. This will show Google that you are active online and are responding to consumer inquiries. It can also help you gain more leads.
Get on the first page of Google
Getting on the first page of Google with local SEO is crucial for any business. It increases visibility and drives traffic to your website. It also helps generate leads. With higher traffic, your brand awareness is enhanced, and you will be able to convert more leads into sales.
To get on the first page of Google with local SEO, you will need to ensure that your website is user-friendly. It should be easy to read and navigate, and it should be responsive to different screen sizes. You can also look into setting your site up for mobile users.
You should have high-quality evergreen content. This can be repurposed across social media, emails, paid ads, and marketing channels.
