Creating a local SEO strategy for your business will help you get the attention of potential customers. You need to make sure that you are claiming your business on Google My Business and optimizing your website to increase the visibility of your business online. You should also put a personal touch on your local SEO and manage your online reviews and ratings.
Claiming a Google My Business listing
Having a Google My Business (GMB) listing is a good way to get your business noticed on the internet. However, it can be a pain to manage. You will need to verify your business and make sure that it’s up to date. You can also use some of the GMB features to optimize your listing and drive traffic to your website.
The best way to claim a Google My Business listing is to create an account for your business and add the correct information. This can include the company’s name, hours of operation, physical location, categories, and more. Then, you can set your service area and post a video about your business.
While you’re at it, you should include some SEO keywords. The more relevant keyword phrases you have, the higher your SEO rankings will be.
Once your business is verified, you’ll receive an email with a link to claim your listing. You’ll have three to seven days to respond.
Optimizing your website
Whether your business is local or global, optimizing your website for local search can help increase your online visibility and bring you more customers. This is especially true for small businesses, who can have an advantage over larger brands.
With an optimized website, you can reach new markets and connect with highly motivated customers. This can lead to a boost in sales and conversion rates. Keeping your website up-to-date with relevant content is one of the most important factors in local SEO.
Having a website that is easy to navigate and user-friendly can also improve your rankings. When search engines can find the information they need easily, they will prioritize your website.
Having a unique page for each location can help make your website more accessible. You can also highlight customer success stories, such as case studies that are geo-targeted.
You can also add local keywords to your URL and meta content. This will help search engines index your website and rank it higher. These are the words that people type in when they are searching for a specific product or service.
Managing online ratings and reviews
Managing online ratings and reviews for local SEO is a very important part of any digital marketing strategy. Reviews are not only an indicator of your reputation, they can also influence potential customers’ purchase decisions.
Google relies on several signals to determine local business rankings. In particular, reviews are one of the top three factors for higher rankings.
Having an effective review management strategy will help your local business achieve higher search engine results. This includes a process for monitoring and generating reviews, as well as responding to reviews. This can be an in-depth and time-consuming process, but with the right tools, you can streamline it and boost your client’s overall reputation online.
Review software is the most efficient way to collect, manage, and display reviews. This will give your business a detailed picture of your online reputation, which will increase your awareness through SEO.
The best part is, most of these tools are easy to use and affordable. Plus, they offer excellent response rates. You can even provide reviewers with access to a live dashboard, which allows them to check out recent reviews.
Putting personality into your local SEO
Putting personality into your local SEO is a key component of your overall SEO strategy. While it can be overwhelming, there are several ways you can start incorporating personality into your digital marketing.
One of the easiest ways to add personality to your local SEO is by creating content. This can be anything from educational and industry gatherings to news and promotions for local events and businesses. It’s also important to make sure that your content is mobile-friendly. While Google can’t crawl images, it can read text, so you can create content with relevant on-page local signals.
Another way to add personality to your local SEO is to establish yourself as an authority in your niche. This can be done by creating high-quality content that is targeted to your target audience. For example, if you run a bakery, you could create a list of the top 10 places to get sweet treats in your area.
