Local SEO is a form of search engine optimization that helps your website get exposure in unpaid search results tied to your geographic location. While the process is similar to general SEO, it focuses on reaching customers near your business.
What does local SEO actually do?
Local SEO targets people who are searching for businesses in their area. Most searchers are local to your business area, so optimizing for local search helps you reach those customers. More than 60% of people who look for a local restaurant will convert within an hour.
How do you improve local search rankings?
- Improve domain authority. Invest in a website redesign or hire a local SEO consultant so your site ranks higher in local search engines.
- Use schema markup. Paste structured data markup code into the head section of your website builder so Google can read your site more easily and surface it in local searches.
- Build common citations. Get listed on trusted sites and make sure your business name appears on Google Maps to boost local search visibility.
- Use local keywords. Include keywords related to your city, a local landmark, or a local hotspot in your site content and metadata.
- Add a location-specific URL. Place a local address or location-specific URL in your page or footer so customers can find you in search results.
Why does local SEO matter for small businesses?
If you run a small business, local SEO can increase local sales by placing your business in front of customers searching for products in your region. Your website should be optimized for your area with a unique location, structured data markup, and content that matches what local customers are looking for.
The first step is to optimize your website for your area. Use Google’s Keyword Explorer to create a custom-made listing, keep your site mobile-friendly, and make sure it appears in local searches. A well-designed site will rank higher in local search results and attract more customers.
FAQ
What is local SEO?
Local SEO is a form of search engine optimization that helps your website appear in unpaid search results for queries tied to your geographic location.
How is local SEO different from regular SEO?
The process is similar to standard SEO, but local SEO focuses specifically on your geographic area so you can reach nearby customers searching for your products or services.
What are the basics of a local SEO strategy?
Common steps include redesigning or optimizing your website, using schema markup in the head section, building citations on trusted sites, listing your business on Google Maps, and adding local keywords such as your city or a local landmark to your content.
