Search engine optimization is the art and science of increasing the quantity and quality of site traffic for a particular website or a particular web page in search engines like Google, Yahoo! etc. Search engine optimization aims at unpaid visitors rather than paying visitors or direct traffic. Paid advertising is not aimed at improving search engine rankings as such. An unplanned, uncontrolled use of keywords can affect the rankings of a website in search engines like Google. This is called ‘keyword stuffing’. Keywords are the main factor for getting a…