Before getting too deeply into the discussion, let’s define the term “Local SEO.” For the sake of simplicity, we will use the term “SEO” to refer to any Internet marketing technique that is used in order to improve search engine rankings for certain keywords or phrases. Local SEO refers specifically to the ways used to increase the volume of traffic (in both directions) to a Web page by increasing the ranking of certain elements on the page. Local SEO is sometimes called local content, local optimization, or local internet marketing.…