Understanding Search Engine Optimization Search engine optimization (SEO) is the art and science of increasing the quantity and quality of site traffic to a specific website or even a single web page in the search engines. SEO targets free traffic rather than paid or direct traffic. A few of the factors which are taken into account while optimizing a website for search include: keywords usage, meta tags, site maps and algorithms. These factors decide the ranking of a website on the various search engines, in turn influencing the amount of…