What Is Local Search Engine Optimization? Local SEO is a form of search engine optimization. Often referred to as “organic” or “earned” results, local SEO is a form of SEO that helps your website get the exposure it needs in unpaid search results. Although the process is similar to SEO, it is more specific to your geographic location. Depending on your business goals, local search engine optimization may be the right solution for your business. If you’re not familiar with it, here are some tips: o Target local markets.…