While word of mouth is still a significant factor in getting referrals for your law firm, most people check the credentials of their attorneys online to validate their recommendations. That’s where specialized attorney SEO can help. With just a little effort, your law firm can have a presence in search engines by ranking high for related keywords. Here are some tips to optimize your site: Submit directory information consistently and include a primary keyword and related long-tail keywords. Google uses these pages to judge your firm’s credibility. Make sure you…