How to Boost Your Local SEO

Using local search engine optimization (SEO) techniques can help you gain visibility among your local audience, thus increasing your brand visibility online and offline. Approximately 46% of searches on Google have a local intent, meaning that the searcher wants to find a product or service near them. The phrases near me and geographic location are common in these types of searches. Using local SEO techniques can help your business compete with the national chains. Here are some of the benefits of local SEO: For example, let’s say you’re a wedding…

Search Engine Optimization and Passive Marketing

One of the most important aspects of search engine optimization is converting visitors into customers. This process is done through A/B testing and measuring the impact of changes to a website. While traffic volume is important, behavior is what makes a difference between a successful business and a failure. Previously, conversion rate optimization (CRO) was difficult and time-consuming, but today’s software makes it simple. With the Optimizely visual editor, you can make changes to your site without touching a line of code. Using complex mathematical algorithms, search engines use information…

How to Optimize Your Website for Local Search Engines

Before implementing any optimization tactics for your business, keyword research is a vital first step. Keyword research helps you identify your target audience and determine which products and services they are searching for. It also helps you create relevant landing pages and learn their searching habits. By understanding your target audience, you can create targeted marketing campaigns to draw your ideal customers. Performing keyword research can also help you find related markets, refocus your products, and attract new business opportunities. There are many components of local SEO, including optimizing for…

How SEO Marketing Can Help Your Law Practice

Your website should be comprised of two content archetypes – moneymakers and sales pages. The moneymakers contain information about your services, client testimonials, and calls to action, like a contact form. The sales pages should be designed with your reader’s intent in mind, answering common questions and dispelling objections. The moneymakers should convert those in the hiring mindset with in-depth content, multiple calls to action, and strategically placed keywords. A high-performing website has all these essentials in place, including the Good Core Web. Digital marketing and traditional marketing go hand-in-hand,…

The Basics of Local Search Engine Optimization

With the right local SEO strategy, your business can rank high on local search engines, boost sales, and improve local visibility. Approximately 50% of online searches are made for local products and services, so appearing first in local search results is key. Despite the benefits of local SEO, less than half of businesses employ it. In this article, we’ll discuss the basics of local SEO. Let’s start with a practical example. Home Depot, an international home improvement company, ranks highly for millions of queries in the world. Because of its…