Month: May 2022

Search Engine Optimization Basics

June Baker May 31, 2022
Search engine optimization is the process of improving website traffic by optimizing the core components of search engines. This is often done by performing keyword research on competitors and potential customers’ searches. Finding the most popular search terms can help you optimize content and create new content. Here are the basic steps of search engine optimization. Let’s look at how each of them works. How do you start optimizing your website for the most popular search terms? Read on to learn more. Keywords are the words that customers type into…
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Local SEO Marketing – Golden Nuggets For Local SEO Marketing

June Baker May 30, 2022
A vital component of local SEO is adding fresh content. This is one of the reasons why many websites don’t show up on the first page when someone types a query in Google. By using keywords in your content, you can tell customers what you do and what kind of services you offer. When writing new content, be on the lookout for keywords that you haven’t used yet. These are your golden nuggets for local SEO marketing. Google’s basic local search algorithm involves location and service. Adding content to your…
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How to Improve Attorney SEO for Law Firms

June Baker May 24, 2022
If you are a new law firm, you can start with the most basic steps of attorney SEO. A website should include critical items in the navigation bar. These items include your practice areas, the location of your firm, and your contact information. Make sure that these items are consistent throughout your website, as this will send strong relevancy signals to the search engines. Here are some other steps to help you improve your attorney SEO. Continue reading for more tips. A website is an absolute must for any large…
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The Importance of Local Search Marketing

June Baker May 23, 2022
When it comes to Local Search Marketing, a lot of things are at play. While a website can be optimized for local search results, it also needs to be optimized for the overall quality of the website. Quality content, fast page load times, and a high-quality UX all contribute to a high ranking. If you want to see a significant boost in local search rankings, then you need to make the necessary investment in the design and architecture of your website. SEO is also a critical component of local search…
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How to Optimize Your Website for Local Search

June Baker May 17, 2022
Local SEO is critical for businesses. Every day, 8.5 billion people search the internet and nearly half of those searches have a local intent. By optimizing your website for these keywords, you will increase your visibility in local searches. If you’re looking to rank high for your local keywords, you must take several factors into consideration. Listed below are the most important things to consider when optimizing for local search. And don’t forget to include common citations from reputable sites in your local SEO strategy. Google is constantly updating its…
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How to Boost Your Local SEO

June Baker May 16, 2022
Using local search engine optimization (SEO) techniques can help you gain visibility among your local audience, thus increasing your brand visibility online and offline. Approximately 46% of searches on Google have a local intent, meaning that the searcher wants to find a product or service near them. The phrases near me and geographic location are common in these types of searches. Using local SEO techniques can help your business compete with the national chains. Here are some of the benefits of local SEO: For example, let’s say you’re a wedding…
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Search Engine Optimization and Passive Marketing

June Baker May 11, 2022
One of the most important aspects of search engine optimization is converting visitors into customers. This process is done through A/B testing and measuring the impact of changes to a website. While traffic volume is important, behavior is what makes a difference between a successful business and a failure. Previously, conversion rate optimization (CRO) was difficult and time-consuming, but today’s software makes it simple. With the Optimizely visual editor, you can make changes to your site without touching a line of code. Using complex mathematical algorithms, search engines use information…
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How to Optimize Your Website for Local Search Engines

June Baker May 9, 2022
Before implementing any optimization tactics for your business, keyword research is a vital first step. Keyword research helps you identify your target audience and determine which products and services they are searching for. It also helps you create relevant landing pages and learn their searching habits. By understanding your target audience, you can create targeted marketing campaigns to draw your ideal customers. Performing keyword research can also help you find related markets, refocus your products, and attract new business opportunities. There are many components of local SEO, including optimizing for…
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How SEO Marketing Can Help Your Law Practice

June Baker May 3, 2022
Your website should be comprised of two content archetypes – moneymakers and sales pages. The moneymakers contain information about your services, client testimonials, and calls to action, like a contact form. The sales pages should be designed with your reader’s intent in mind, answering common questions and dispelling objections. The moneymakers should convert those in the hiring mindset with in-depth content, multiple calls to action, and strategically placed keywords. A high-performing website has all these essentials in place, including the Good Core Web. Digital marketing and traditional marketing go hand-in-hand,…
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The Basics of Local Search Engine Optimization

June Baker May 3, 2022
With the right local SEO strategy, your business can rank high on local search engines, boost sales, and improve local visibility. Approximately 50% of online searches are made for local products and services, so appearing first in local search results is key. Despite the benefits of local SEO, less than half of businesses employ it. In this article, we’ll discuss the basics of local SEO. Let’s start with a practical example. Home Depot, an international home improvement company, ranks highly for millions of queries in the world. Because of its…
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