What is Search Engine Optimization?

Successful search engine optimization involves meeting customer needs, following the guidelines of search engines, and providing the right answers. It is a sales channel and a research tool at the same time, helping businesses get to know their customers and their needs better. Search visibility is the prominence of a domain in search results. Lower visibility means the website is not visible for many relevant search queries. Higher visibility results in more traffic and domain authority. It is also a good way to get the attention of search engines. In…