If you’re thinking about local search marketing, here are a few tips to get started. The first step is to research the competition. Google regularly changes its algorithms, and it’s important to monitor volatility in search results. LocalRank Flux is an excellent free tool for this purpose. Local SEO also involves link building, which demonstrates the relevance of content in a local area. With these tips in mind, you’ll have a strong foundation for local SEO marketing. One way to optimize your local search marketing efforts is to add local…