SEO Local, or search engine optimization, focuses on attracting traffic from your region. It is ideal for small businesses with physical storefronts, as it brings in both online and foot traffic to your business. SEO Local includes three main elements: local citations, backlinks to high-ranking sites, and quality content. Once implemented, these three factors will increase your business’s visibility and online presence. Listed below are some tips to boost your SEO Local ranking: First, ensure that your business NAP is consistent across platforms. This means having the same name, address,…

In order to achieve local SEO ranking in the search engine results page (SERP), you need to create content that includes geo-specific keywords and inbound links from local websites. These links can be provided through partnerships, scholarships, or guest postings. The content should be relevant to the target market and easily discoverable. Search engines also consider the prominence and proximity of local business listings. This is because they understand that people are looking for businesses in their local area and therefore display those businesses nearby the search bar. Using local…

In Local Search Marketing, the user experience is paramount to success. Google takes your website’s UX into account when ranking you against similar sites. When users do a local search, they want quick, relevant results, solid reviews, and a near-perfect experience on your website. Over 80 percent of consumers say that reading online reviews has influenced their decision to buy a product or service. You can encourage locals to call you or visit your website by providing a link to a review page, which shows them your reputation as a…