Search engine optimization (SEO) is an increasingly important marketing tool to grow your business. It not only helps your website gain higher rankings in search engine results, but it can also lead to more sales and leads. Every day, billions of searches are conducted online, and SEO can make your website more visible to these users. SEO strategies are also known as “intent-based marketing,” as many users look for specific products and services. The more relevant your website is to these users, the higher your rankings will be. Google uses…