Local SEO Marketing is an approach that can help expand the presence of your business within a geographic region, including optimizing website content for local audiences and curating social media posts that speak directly to local customers. Research demonstrates that consumers are shifting towards supporting small, local businesses. Employing Local SEO tactics to take advantage of this trend and cultivate loyal customer bases. Keyword Research Utilizing keyword research to learn how people search for your business is integral in local SEO marketing. By understanding their search patterns, keyword research enables…