Search engine optimization (SEO) is an important marketing strategy that increases website traffic through organic and paid search results. This process targets both paid and unpaid traffic, which is why it is important to choose the right SEO firm to maximize your website’s exposure. There are several different types of SEO: direct traffic, unpaid traffic, and paid traffic. In this article, we’ll talk about the main goals of each of these marketing strategies. Search engines’ market shares vary by country and industry. Google, for example, dominated the US market…